Technologies Driving Change in Australia

Technologies-Driving-Change-in-Australia

Humans have been inventing technology since the Stone Age. Our innate ability to invent technology is our defining characteristic. Technologies have been evolving over the years. Technologies are driving change  in education, health, banking, agriculture and almost all industry. There is hardly anything that is not changed by technology. Digital technologies have transformed the media, entertainment and the way people do business. It drives innovation and increases the competitiveness of every industry. But the current technological revolution allows us to manufacture electronic goods, software and services that are reliant on information and communication technology. Going digital is the revolutionary way to think about Australia’s future economic  prosperity. Here’s a list of technologies driving change in Australia today:

Mobile internet
Mobile internet technology is widely used today. Around six billion people in the world have mobile phones. Most of them are accessing the internet through their mobile devices. This technology provides easy access to information and mobility. A study shows that 53% of Australians see their doctor through a smartphones or smart devices.

Big data and computing power
Big data refers to massive datasets that is beyond the capacity of traditional databases. It includes simple data and the tools that capture, store and analyse this data. Supercomputers and algorithms give sense or process the “big data” we generate into information in real time. Computers are making decisions based on the information we feed. The amount of data we generate daily is growing at a tremendous rate. Properly used data can change lives, eradicate diseases and prolong life. It is projected that in less than ten years processing units are expected to reach the processing power of the human brain.

Cloud technology
Cloud technology is the safe repository of potentially sensitive or confidential data hosted in the internet. Cloud technology combines applications and devices to become an unmanaged repository of data. Through this technology apps can enable internet-based service models with no local software or processing power.

Internet of Things
Physical objects are embedded with connected sensors creating an invisible network capable of collecting and exchanging data. Smart devices, appliances, cars, accessories or anything can be connected to the internet through sensors. Internet of things will transform the way we live and how we do business.

Wearable technology
Computers are getting smaller and smaller from desktop, to laptop, to cellphone and now it’s been integrated into our accessories and clothing. Wearable devices such as wristwatch, smart glasses and sports shirts can provide real-time workout data by measuring heart rate, sweat output and breathing intensity. These devices can provide immediate health information and enable people with disability to communicate easily.

Immersive technology
Immersive technology includes augmented and virtual reality. These two technologies are going mainstream with the popularity of the game PokeMon Go. Immersive technology in business includes immersive conference room and virtual personal assistants. VPA’s like Siri, Cortana and Google Now will be widely utilised for basic tasks and data retrieval.

Enabling technologies and social collaboration tools
Social collaboration tools like SharePoint and Office 365 enable workers anywhere in the world to collaborate on projects in real-time. Sharepoint Melbourne is a provider of this enabling technology. They help people to collaborate asynchronously and synchronously ubiquitously at a lesser cost.

Artificial intelligence
Artificial intelligence is replicating the human thought process. Machines with human intellectual abilities will play big parts in our lives in the coming decades. Advance robotics can be more practical and cheaper than human labour in manufacturing industry and other service jobs such as cleaning and maintenance.  AI is now being used in the in the transportation industry. Cars, boats and aircrafts are autonomously manufactured using artificial intelligence.

Biotechnology
Biotechnology is any technology based on biology. Biotechnology helps us understand biomolecular and cellular processes helping us create products to improve life. Digitisation enables people to look after their own health. Applications can track how much you eat, sleep and exercise by simply tapping your smart phone. Biotechnology also helps us combat rare diseases and decrease carbon footprint.

3D Printing
Three-dimensional printing is the process of creating three dimensional objects from digital file using a special printer. The printer uses different materials it can be paper, plastic, metal even human cells. 3D printing can now print clothing, furniture, circuit boards and it’s now even used in the health care industry. 3D printing can now be used in manufacturing, designing, materials engineering and synthetic biology.

Nanotechnology
Nanomaterials are produced by nanotechnology,  it is special because of their quantum effects and their structure. Nanotechnology involves the ability to control atoms and molecules. Current applications in healthcare include targeted drug delivery, diagnostics and regenerative medicine. Nanotechnology is also used in information technology, electronics, environmental protection, textiles and cosmetics.

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Cutting Edge Chiropractic Websites

It is said that the next generation of cutting edge chiropractic websites are contemporary, responsive and can adapt to other technological viewing platforms. Like any health care businesses, a chiropractor’s website must be able to standout and make a good first impression. Moreover, your prospective clients should feel safe and assured about the services you provide through the vibe or atmosphere that your website gives off. In addition, your site’s content should highlight and feature stories that are pertinent to your practice. When a person looks for chiropractor care, he/she should see on your website that that is exactly what you are offering.

What Makes a Good Chiropractic Website Design?

We want to highlight the importance of your chiropractic website. For instance, chiropractors tend to miss the point that they should know their patients’ and prospective clients’ actions when designing their website. Yes, it is important to showcase the medical procedures or chiropractic techniques you provide, but are they really THAT interested? More often than not, clients would just want to see videos, graphics or illustrations about your service.

Chiropractic is a well-respected profession; therefore, professionalism must be reflected towards your website. Additionally, your call to action should be crystal clear. If you are familiar with A/B testing, it wouldn’t hurt making different models or variations of your website design, especially with what appears on your homepage. This is of utmost importance since prospective clients usually spend 5 seconds navigating a website before deciding whether or not they would buy their products or avail their services.

For chiropractors who just started their websites, it is never too late to improve your site’s layout and design. Here are three chiropractor’s websites that could help you in reinventing your business’ webpage.

  • Prospine Health

The black background of Prospine Health’s website shows that they are serious with what they are doing. The use of white and green texts complemented the site’s overall theme. Aside from the text layout and graphics, what’s striking about the site is the seal of approval at the lower left end of the homepage.

  • Purehealth Chiropractic and Rehab

Upon visiting their website, you will be greeted by pictures of smiling people, which gives you a sense that their patients are satisfied with the services they provide. Purehealth Chiropractic incorporated patient reviews and a Google Map of their business’ address. For barely 5 seconds of navigating their page, you’ll get to know almost everything about the uses of chiropractic and the company.

  • Midtown Chiropractic

What’s great about the website is how Midtown Chiropractic plays with the colours. Although they used shades that seemed monochromatic, it still gives a relaxing feeling that makes you want to call them right away. They also included on their homepage their doctors’ schedule, their business address, client reviews and subscription board.

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How Sex Sells To You Every Time You’re Online

Is it a basic reminder that blokes should not be sitting in front of screens typing their lives away? A sign that nature did not design men to be sedentary fat arsed typists? Why else would sexually tinged or tainted information, whether image or text, be so effective in arousing the male species? We should not be in this compromised situation, performing weak stuff by pushing buttons and endlessly communicating with other compromised individuals. Where is the glory and the physical challenge in working with computers? No wonder we constantly vague out and only return to our senses when we stiffen our resolve through some call to our stifled libidos.

How Sex Sells To You Every Time You’re Online

Of course, marketers, those keen students of human psychology, worked all this out a long time ago and have been exploiting it ever since. Computers are not sexy, especially not to blokes; they are little boxes with buttons and lights that go blink, blink, blink. The word processing computer may have been sexy to women, because they were the ones stuck in the typing pool buggering around with Typex. Men wanted action, not traction and being chained to the desk. The canny marketing expert thought to himself, what if we stick an attractive chick with big bazookas in the front line of selling stuff to do with computers?

Well, the rest is history of course with Pamela Anderson employed by Crazy Domains in Australia to sex up the Internet for men. It is a fact that men in meetings get bored with all the talking, talking going on. Talking is not action and men are hardwired for action, not for talking. Pornography is very big on the Internet; these images of sexual action have become man’s new best friend in lieu of the real thing. The virtual world of digital reality is the consolation prize that we have all been given in return for the rapacious exploitation of the planet’s resources by corporations that have forgotten why they wanted to make so much money in the first place.

From the very beginning marketers took the geeky child that was the computer and realised that ordinary folks would not buy these things if they did not associate them with pliable and spreadable females. Sex was beginning its move from the real to the virtual, from flesh to pixel, from sensual to conceptual. Sex sells, especially when you are not getting any.

 

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Corporate Bookmakers: The Cutting Edge of Digital Marketing

Having a business nowadays means that you have a website and an established online presence. Since a big number of the world’s population can access the Internet, business owners use this window of opportunity to market their product or service. Online gambling is no different. In fact, a research commissioned by the Victorian Responsible Gambling Foundation showed that online businesses employed over 200 marketing and promotional techniques to persuade gamblers to make a wager. Some even go to the extent of giving free bets to first-time punters. Moreover, the same study pointed out that Australian-based bookmakers proffered three times that of betting incentives of offshore operators. Among them, newcomer Crownbet presented the most number of ‘stimuli’ during the poll period.

Digital ‘Smooth-Talking’ Strategies

In 2014, Ladbrokes recorded a 45 percent increase on their digital profits 18 months after they applied a different digital strategy. This includes establishing a stronger social media presence, institution of a single betting wallet, partnering with a gaming software provider, and introducing their mobile sports book.

Betfair also implemented a digital transformation to further intensify their persuasion tactics. Aside from drawing more traffic to the site through PPC and Affiliate, the betting exchange platform made some changes on their landing page. These adjustments were based on the persuasion principles outlined in Robert Cialdini’s book. Betfair’s strategy is similar to an A/B Test; they tested some changes and determined which has higher clickthrough rate (CTR). Results showed that the Social Proof variation had the highest CTR.

The Power of Social Media

As shown by Betfair’s ‘experimentation’, social media proved to be a very important and effective marketing tool. For instance, Paddy Power has quite a number of followers on social media platforms such as Facebook, Twitter, Instagram and LinkedIn. The themes of their content mostly revolve on mischief, disruptive and controversy. Since they make a lot of social buzz due to their contents and ad campaigns, their followers across all their social media accounts are constantly increasing. This metric is one of the ways Paddy Power gauges the effectiveness and outcome of its digital strategy. In fact, Paddy Power is hailed as the top performing gambling site on social networks.

Social media is a gold mine of customer data. By employing Business Intelligence, businesses can get to the bottom of a customer’s betting behaviour or pattern. In turn, they will be able to come up with more compelling and successful marketing strategies.

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Natural Therapy Digital Marketing

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Natural therapy is considered to be a niche service and as such, it can be a bit of a challenge for respective practitioners to draw the interest and attention of their target audience. The same can also be said when natural therapists decide to integrate their service over the internet by setting up their very own website to welcome guests and visitors alike on a regular day to day basis. What online options are there for natural therapists? Is it just websites or are social media platforms good for marketing too?

Natural therapists will want to draw as much attention they want from online users. A great place to start is the websites as well as the social media platforms. You will find quite a number of osteopathy clinics who have setup their very own website to welcome customers and guests. Websites are available for 24 hours a day and 7 days a week which makes them quite convenient to acquire. This in turn makes it relatively easy for just about anyone to get in touch with your products or services at any given time when the need calls for them to do so.

Social media platforms as mentioned earlier, also work relatively well in piquing the interest of your target audience. One of the main focuses of online marketing is dedicated in the social media aspect of advertising. The reason behind this can be attributed to the millions of active social media users that are engaged in this particularly platform. This is all the more reason why a huge number of companies today now have their very own social media profiles that are up and running regularly. These companies also oftentimes encourage their customers to follow their respective pages to receive the latest news and updates.

Aside from website and social media, natural therapist can also help bolster its overall online presence by looking into online directories. Having your services listed in natural therapy directories in the present often goes a long way in giving companies the much needed visibility and exposure they need to draw more interest and attention to their websites. As a result, people will not be having a hard time looking for your business over the internet during their search which helps save them a fair amount of resources in the process.

When people are looking for musco-skeletal disorders and other related keywords, the likelihood of you company showing up in the search results increases by a huge margin. All of this is made possible you consider integrating social media platform as well as online directories to your brand. It is good to hear that several marketing agencies today exists and are working hand in hand with their clients towards their respective online marketing campaigns. If you are looking for ways on how to do market natural therapy over the internet, they you may want to consider looking into these agencies today and they are more than willing to help you with your marketing endeavors.

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Promoting Your Council The Old-Fashioned Way

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Town councils provide many services for residents, but often residents aren’t well informed about what they do. As a result, not a lot of people are able to benefit greatly from the services town councils offer to them. This however, should not stay this way as there are a number of ways in promoting town councils in a timely and effective manner. Let us look at some of the old-fashioned yet practical ways in increasing your overall presence to the community.

The old-fashion way of advertising your business still works relatively well while at the same time cost fairly cheaper and easy to accomplish. Town councils are able to help spread the word about the services they provide on a regular day to day basis by setting up a number of community programs putting them to good use. This includes activities such as rubbish removal. food festivals, education for the elderly or perhaps library services which both the young and old people alike will be able to take a part of. In addition, these types of programs are typically open to the public and even neighboring communities are able to take part with the activity as guests and are also encouraged to do so. Setting these community services up often attracts the attention of the media and other news related outlets. Having positive news that revolves around your town council is always a good thing especially since this helps contribute in increasing its overall presence.

The community programs listed above oftentimes provides take home giveaways to their participants. This can be a very good opportunity to share to them something that they will remember fondly as one of the contributors that made the event a success. You will not be finding any shortage of awesome giveaways to share to the community especially since gift stores in the present are abundant and they offer a variety of gift items up on a regular day to day basis to their customers. One important thing to note in sharing giveaways is to consider their size. You will need to take in mind the size of these items in order for your recipients to be able to carry them around with ease. Fridge magnets are still a cool idea and they work great as giveaways due to their relatively small sizes. As a result, you can purchase them in bulk and share them to the community with ease and convenience.

It is good to hear that a number of town councils are taking the necessary efforts in promoting their services to the general public. Social media has also contributed greatly in helping share and spread the news about town councils drawing the much needed attention from a huge number of online users. Town councils in the present should strive in making these types of programs more frequent to keep the interest and attention of the community intact while at the same time encourage them to join in the activity as well.

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Expanding Your Web Presence: Directory Sites

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Online websites are in constant need of expanding their web presence and as such, they take the necessary measures in order to make sure that they can be easily found by their target audience at any given time when the need calls for them to do so. One way of expanding your reach on Google is to ensure you have feature pages on directories such as the White Pages, Yellow Pages, Facebook, Yelp, True Local, Gumtree and Whereis for starters. Let us look at directory sites and what role they play in expanding your overall web presence.

Directories work like those old Yellow Pages or White Pages books you might have seen in several telephone books. Having your services listed in these types of books helps make your products very much accessible and easy to reach. This is the reason why customers back then who are looking for a particular brand often checkout the White or Yellow Pages to find what they need. However, with the advent of modern age and technology, directory sites have received its fair share of changes and innovations which allowed their list to be updated regularly providing timely and relevant information to online users in the present. As a result, more and more individuals are leaning towards the use of online directory sites during their search.

What’s left is for companies and businesses owners to integrate their products and services to these directory sites to be able to further expand their web presence to a much bigger scale or scope. This allows for an increased online web presence while at the same time makes it relatively easy for just about anyone to find your business in just a short amount of time.

As mentioned earlier, having feature pages on websites such as White Pages, Yellow Pages, Facebook, Yelp, True Local, Gumtree and perhaps Whereis all contribute in boosting your popularity. For example, Chargrill Charlie’s on Yelp is fairly popular and this is made possible with the help of their customers who have shared their experience to the restaurant. Indeed, aside from expanding your web presence with the help of directory sites, it is also relatively important to make sure to build up a positive reputation towards your online audience. This in turn will increase the likelihood of your customers making use of the products or services that you are providing to them in the present.

Several companies and business owners today were able to give themselves a head start with them integrating their services over the internet. The ACM Group in the White Pages is a fairly good example with the company expanding their reach to a people from around the world. Not only that, they have also setup and integrated a number of social media pages most notably their Twitter and LinkedIn profiles. As a result, search result about their group becomes very much refined which contributes greatly in avoiding any occurrence of discrepancies. Consider integrating your services to a number of directory sites today!

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Horse Racing Digital Marketing: The Race Is On

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The race is on as the power of horse racing digital marketing optimises the conversion process and makes reaching the goal easier. The goal is to foster understanding of horse racing among the general public, and introduce people to the fun and excitement of the game. The horse racing industry particularly the bookmakers and betting companies are now using digital marketing strategies to grow their fan base. Also, to disseminate and develop the equine culture. Marketers are given opportunity to engage more effective targeting solutions for better results offered by digital platforms. Horse racing digital marketing encourages more people to go racing and bet on their favourite horse.

Attracting targeted audience makes digital marketing more effective. Digital marketing strategies not only attract high volume of traffic but also identify potential players of high quality and value. Keeping abreast of the digital technology by developing new platforms offer consumers new experiences. Punters say that digital platforms and social media are equally important factors in driving them to online betting sites and trying free bookmaker bets. A good digital marketing strategy will generate buzz, boost brand awareness and improve revenue.  There are different digital marketing tactics you can use in your digital marketing strategy.  Here are a few ones I recommend:

Social media marketing
Social media including Facebook, Instagram, Twitter and even Pinterest can be used in your marketing efforts. Social networking sites are great platform to attract more people towards your business. Use your social media accounts for customer acquisition. You can also increase user engagement by connecting with customers on a consistent basis. Use promos, contest, video and informative post to foster real-time interactions with your visitors.

Content marketing
Digital marketing for the horse racing industry revolves around content marketing. Deviate away from loud advertising that people are accustomed to and develop a strategy that showcases your innovative persona. Increase engagement by creating quality content to be posted to social media or distributed to gambling review sites, blogsites and social bookmarking sites. Leverage authoritative racing sites by sending them quality articles or infographics related to horse racing to reach wider audience, .

Digital sales promotion
Online Lottery is a new way of integrating horse racing and gaming to a new audience of people who play lottery games. This marketing tactic can bring new fans to the races to enjoy the sport and its social aspects.

Email marketing
Properly planned email marketing campaign can attract potential customers in a cost-effective manner. Creative email with the right balance of text content and images can showcase betting services to different groups of punters in a fully personalized manner. Custom designed email campaigns can be a great online marketing tool for the horse racing industry.

Lead generation
Convince visitors to give their information and grow your email list by offering some value to them. It can be in the form of valuable advice or racing tips through ebooks, reports, blog posts, or videos. By doing even a small thing first you’ll influence visitors that you are a thought leader in your field. An effective lead magnet can gather more information about your potential customer. It can also bring them closer to becoming a quality lead. Use the information you gather to interact with your prospects as they progress through your funnel.

Search engine optimisation
Determine your important keywords to develop your keyword strategy. Inserting related keywords to quality content will help your website show up in search results. Being on top of the search results page leads to higher volumes of web traffic. Creating quality content, link building attracting leads are some of the most challenging task of SEO.  Ensure that your site is optimised for what your target audience is searching for, this is essential for an effective digital strategy.

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