How to Market Franchise Based Businesses

People, generally, choose to purchase a franchise based business, because of the marketing opportunities it affords them. A McDonalds or KFC has a much stronger brand in the marketplace than “Eric’s Hot Hamburgers” (with apologies to Eric, if this business name actually exists). A franchisee pays to be part of a successful and well-known business. He or she is buying a proven system, that is known to work. Marketing value is a big part of that proven system package. A franchisee is trading off a great deal of autonomy and creative opportunity in business for the tried and true concept of this particular franchised business.

How to Market Franchise Based Businesses

You are not reinventing the wheel here, you are implementing proven marketing strategies. The franchisor has developed these winning marketing strategies over time, through trial and error. The franchise has a recipe and products which deliver the same experience no matter where the location of the outlet, in principle anyway. You do not want a great deal of variation in the marketing techniques, except for unavoidable market distinctions like language and cultural differences. The product and service should be the same, no matter the territory or geographical location.

A great business idea crosses great divides to reach human beings everywhere. The best franchised businesses succeed because the gold at their heart is universal. Marketing these businesses is not difficult, because of this very fact. They may employ someone equally famous, with a similar universal appeal, to spruke their message. George Cluny and Nespresso, springs to mind. Movie stars and special coffee work well together. One tip to find a celebrity is to head out to the trendy eating spots in the major cities.  I am sure associations with exclusive items will always click here for the famous and the infamous.

Keeping the message simple and succinct is the key to all effective marketing and advertising, but particularly true of franchised based business marketing. Everyone in the organisation needs to be on song together in how they present themselves to the world. Centralised marketing is a must in the franchise business. Every piece of the puzzle must fit together seamlessly. Consumers must not experience conflicting corporate messages. Brand loyalty is dependent upon everyone singing from the same song sheet. Operations must reflect exactly the message from the advertising and marketing agencies and departments. There must be a continual feedback mechanism between all departments; and the campaign must be systematically adjusted in response to this ongoing market research.

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Still Crazy About Twitter? Here’s Five Industries That Are

 

  1. Journalists: Oh, you thought that this particular beast was now extinct did you. Well, yes true journalists are a rare breed, but there are plenty of mongrel hacks, still banging away at keyboards out there. Most often interbred with PR agents and publicists, the mongrel journo/blogger is still fond of Twitter for the access it provides to celebrities, sportspeople and other ill-advised users of the medium. Social media has put the power of the press into the hands of the irresponsible and illiterate. Journalism was always a broad church, full of the disreputable and dissolute, but there were, also, writers like George Orwell and Karl Marx making their presence felt in this field at certain times in our history. Ninety nine percent of readers are dolts and a hundred percent of publishers are bastards, with those odds it is pretty hard to break even when it comes to writing quality prose.

 

Still Crazy About Twitter? Here’s Five Industries That Are

 

  1. Donald Trump: I should point blank refuse to write anything about this buffoon, but North Korea’s Kim Jong-un keeps Tweeting me to say something profound about him. President Trump is Twitter’s best friend; and Trump believes it to be his direct conduit to the American people and probably the world. Everything else is ‘fake news’. Well, I am sure that he is a fake President. He tags himself #RealDonaldTrump, but that is pretty suspect don’t you think.

 

  1. Celebrities: We all know that once you are classified a ‘celebrity’, it means that you don’t have any real friends. You, then, have to go on Twitter, because there is nobody you can have a real conversation with #RichLoser and #SorrySchmuck. Except, maybe Donald Trump.

 

  1. Politicians: Most pollies never had any friends to begin with to lose; they use and abuse people like greyhound owners and Catholic priests. Twitter is an outlet where pollies can cop abuse from anonymous trolls, whilst they stroke themselves with something unclean. Donald Trump is, now, a politician. Gee things might just be getting worse. I think back to the fall of the Roman Empire and all those crazy Emperors like Caligula and Tiberius. Are we the slaves?

 

  1. Escorts & Sex Industry: The sex industry, an interesting combination of terms, it conjures up some strange imagery, manufactures all sorts of pumping pistons and grinding grooves. Faceless men and women hard at it, day and night, with nary a moment to Tweet. Their Twitter account twitching like a loose labium or two. Liaisons Sydney Brothel houses some homegrown industry, just for you.
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The Future of Digital Marketing & Social Media

Future of Digital Marketing & Social Media

Without a doubt, our future is digital. However, no one can tell exactly how the future of digital marketing & social media will affect the way we do business. It is a future only a top psychic can predict. That being said, the recent developments and innovations in technology resulted in an improvement in digital marketing. With all these constant changes and shifting processes happening on the Internet, businesses must be able to keep up to attract more customers.

Those who want to lead the game should come up with well-informed projections. For instance, is the boom in Chinese social media platforms an indicative sign that Western brands should penetrate the Chinese market? Or is it too early to tell, and could be anyone’s game?

The Future of Digital Marketing & Social Media

It seems like there is something new to look forward to in digital marketing and social media. Because of this, an exciting future awaits marketers, business owners, and of course, the consumers. Here are some predictions regarding the future of digital marketing & social media, and how they can be used to beef up your online marketing strategy.

  • A More Interactive Content & Voice Search

According to recent data, 43 percent of teens use voice search when calling someone, while 40 percent of adults use it when asking for directions. What does this have to do with the future of digital marketing and social media? In online marketing, there’s the adage that “content is king.” It is important that you create a high-quality and interactive content that will pull the audience, engage them, and protract their presence. In doing so, digital marketers are seen to go beyond the run-of-the-mill content that is interesting and visually captivating.

Recently, Voice Search is being used by consumers to search for interactive content, and products or services. More so, marketers are exploiting the tool in promoting their brand and in generating more traffic by incorporating their product or service offerings in their content.

  • Customised Websites

Customisation is a basic aspect of an excellent marketing. Soon enough, the websites that will be created are tailored for certain groups of users, or for a particular individual. These customised websites will definitely change how we use the Internet.

Customised websites will be used to track a user’s Internet activity, including his/her browser history, cookies, and even the amount of time the user spent on these web pages. These details will be used in helping the user to come across the exact thing, product or service that he/she is trying to find.

  • Virtual and Augmented Reality

Brands are predicted to explore multiple opportunities for customer engagement using virtual reality (VR) and augmented reality (AR). With the rapid progress in technology, digital marketing through AR and VR may happen sooner than expected.

The Pokemon Go became the first proof of how AR can catch the attention of consumers. The app users really went crazy in catching Pokemons, especially the rare ones. Among the social media giants, the acquisition of Oculus, the forefront in VR technology, by Facebook is a huge step in AR/VR marketing via social media. That said, the impact of this move is yet to be seen.

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Cooking with Pixels and Bytes: Marketing Kitchen Renovations Online

The world wide web has been a blessing for us all in so many ways. In some sense, it is, as if we have been able to open up peoples’ minds and display them for all to see. Great concepts come to virtual life in technicolour glory. Multidimensional images that can be viewed from 360 degree angles inspire us. The education and training fields have been enhanced tenfold or more. Business has also benefitted enormously from things like websites and social media. Companies and individuals that make things can show their customers what their products look like and how they work. Flat old brochures have come to life and many more sales are the result.

Cooking with Pixels and Bytes: Marketing Kitchen Renovations Online

Cabinet makers and kitchen make-over specialists, in particular, can really illustrate to their market what these new kitchens will look like. Potential clients everywhere can go online and see these new designs from all angles. Spatial awareness is vital when considering things like rooms within a house or apartment. Customers can witness the incredible difference that a well-designed Adelaide kitchen renovation can make to their lives. It is really cooking with pixels and bytes: marketing kitchen renovations online for the betterment of all concerned.

A brilliant website illuminates all who see it, and who seek to learn from it, and they can be inspired by it. Inspiration is an integral part of selling kitchen makeovers, wherever businesses and their clients are located around the world. In 1999, 58% of owner occupiers in Australia had some renovations carried out at their home, according to the ABS. The annual Houzz and Home study, in 2015, found that most renovations carried out were on the kitchen and living room. Renovation figures have increased greatly since the advent of the Internet in most western cities around the globe.

According to The Australian newspaper, Western Australians pay more for their kitchen renovations than residents  in the other Australian states. They are paying an average $28 000 per kitchen makeover. Geographic isolation is blamed as the culprit for the higher costs than in the eastern states. The kitchen is probably our most functionally demanding space in domestic households, and is therefore likely the most important, when it comes to good design requirements. The kitchen is seen as the deal breaker when it comes to buying and selling Australian homes. The kitchen, according to The Block contestants, is the sexiest room in the domestic abode.

 

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Marketing Sex is a No-Brainer

Sex does sell. In fact, today’s advertisements are mostly sexual in nature. Commercials, billboards and print media explicitly display sexual images or give a hint of sexual undertone. In the digital world, marketing online sex shows seem to have become more prevalent.

According to research, sex is an effective marketing tool. Incorporating it in your marketing strategy   is a smart thing to do. However, you should properly utilize it so as not to dissuade prospective customers. For instance, Paris Hilton’s advertisement for a certain brand only translated to a meager 2 percent sales bump. Experts believed that oversexualizing your marketing intent will not encourage your customers to make a purchase.

Promoting Sex in the Market

A recent study from MediaAnalyzer showed that men are the number one patrons of commercialization of sex. Sexual images in print media amplified men’s purchasing intent. However, its influence on women is different. Not only it minimizes brand awareness, but it also drops the ad’s efficacy on them.

Sex works because of our brain’s response to this stimulus. As a matter of fact, our brain only reacts to 3 things: sex, threat and food. When a person perceives a sexual message, there’s no way they will shrug it off. Moreover, sex becomes relevant if it gets connected to a sensual product or material. For instance, if you added racy content to a non-sexual merchandise, you will leave your customers cold. But if you are selling wine, for example, associating it with a suggestive or inviting material is favorable for your marketing strategy.

Online Sex and Prostitution

Selling “real sex” online is also easy as pie. Nowadays, call girls and pimps use social media and mobile apps not only to avoid the police, but also to market sex with ease. Recent data suggest that 80 percent of sales from the sex industry are carried out online.

Sex toys are also becoming popular worldwide, thanks to the Internet. The industry rakes in $15 billion annually. China accounts for 70 percent of sex toys marketed in the global market, thereby making the country as the leading exporter of sex toys in the world.

May it be a sex accessory, actual sex or basic goods melded with sexual innuendo, it is no doubt that sex does sell. Marketing sex is, indeed, a no-brainer.

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Technologies Driving Change in Australia

Technologies-Driving-Change-in-Australia

Humans have been inventing technology since the Stone Age. Our innate ability to invent technology is our defining characteristic. Technologies have been evolving over the years. Technologies are driving change  in education, health, banking, agriculture and almost all industry. There is hardly anything that is not changed by technology. Digital technologies have transformed the media, entertainment and the way people do business. It drives innovation and increases the competitiveness of every industry. But the current technological revolution allows us to manufacture electronic goods, software and services that are reliant on information and communication technology. Going digital is the revolutionary way to think about Australia’s future economic  prosperity. Here’s a list of technologies driving change in Australia today:

Mobile internet
Mobile internet technology is widely used today. Around six billion people in the world have mobile phones. Most of them are accessing the internet through their mobile devices. This technology provides easy access to information and mobility. A study shows that 53% of Australians see their doctor through a smartphones or smart devices.

Big data and computing power
Big data refers to massive datasets that is beyond the capacity of traditional databases. It includes simple data and the tools that capture, store and analyse this data. Supercomputers and algorithms give sense or process the “big data” we generate into information in real time. Computers are making decisions based on the information we feed. The amount of data we generate daily is growing at a tremendous rate. Properly used data can change lives, eradicate diseases and prolong life. It is projected that in less than ten years processing units are expected to reach the processing power of the human brain.

Cloud technology
Cloud technology is the safe repository of potentially sensitive or confidential data hosted in the internet. Cloud technology combines applications and devices to become an unmanaged repository of data. Through this technology apps can enable internet-based service models with no local software or processing power.

Internet of Things
Physical objects are embedded with connected sensors creating an invisible network capable of collecting and exchanging data. Smart devices, appliances, cars, accessories or anything can be connected to the internet through sensors. Internet of things will transform the way we live and how we do business.

Wearable technology
Computers are getting smaller and smaller from desktop, to laptop, to cellphone and now it’s been integrated into our accessories and clothing. Wearable devices such as wristwatch, smart glasses and sports shirts can provide real-time workout data by measuring heart rate, sweat output and breathing intensity. These devices can provide immediate health information and enable people with disability to communicate easily.

Immersive technology
Immersive technology includes augmented and virtual reality. These two technologies are going mainstream with the popularity of the game PokeMon Go. Immersive technology in business includes immersive conference room and virtual personal assistants. VPA’s like Siri, Cortana and Google Now will be widely utilised for basic tasks and data retrieval.

Enabling technologies and social collaboration tools
Social collaboration tools like SharePoint and Office 365 enable workers anywhere in the world to collaborate on projects in real-time. Sharepoint Melbourne is a provider of this enabling technology. They help people to collaborate asynchronously and synchronously ubiquitously at a lesser cost.

Artificial intelligence
Artificial intelligence is replicating the human thought process. Machines with human intellectual abilities will play big parts in our lives in the coming decades. Advance robotics can be more practical and cheaper than human labour in manufacturing industry and other service jobs such as cleaning and maintenance.  AI is now being used in the in the transportation industry. Cars, boats and aircrafts are autonomously manufactured using artificial intelligence.

Biotechnology
Biotechnology is any technology based on biology. Biotechnology helps us understand biomolecular and cellular processes helping us create products to improve life. Digitisation enables people to look after their own health. Applications can track how much you eat, sleep and exercise by simply tapping your smart phone. Biotechnology also helps us combat rare diseases and decrease carbon footprint.

3D Printing
Three-dimensional printing is the process of creating three dimensional objects from digital file using a special printer. The printer uses different materials it can be paper, plastic, metal even human cells. 3D printing can now print clothing, furniture, circuit boards and it’s now even used in the health care industry. 3D printing can now be used in manufacturing, designing, materials engineering and synthetic biology.

Nanotechnology
Nanomaterials are produced by nanotechnology,  it is special because of their quantum effects and their structure. Nanotechnology involves the ability to control atoms and molecules. Current applications in healthcare include targeted drug delivery, diagnostics and regenerative medicine. Nanotechnology is also used in information technology, electronics, environmental protection, textiles and cosmetics.

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Cutting Edge Chiropractic Websites

It is said that the next generation of cutting edge chiropractic websites are contemporary, responsive and can adapt to other technological viewing platforms. Like any health care businesses, a chiropractor’s website must be able to standout and make a good first impression. Moreover, your prospective clients should feel safe and assured about the services you provide through the vibe or atmosphere that your website gives off. In addition, your site’s content should highlight and feature stories that are pertinent to your practice. When a person looks for chiropractor care, he/she should see on your website that that is exactly what you are offering.

What Makes a Good Chiropractic Website Design?

We want to highlight the importance of your chiropractic website. For instance, chiropractors tend to miss the point that they should know their patients’ and prospective clients’ actions when designing their website. Yes, it is important to showcase the medical procedures or chiropractic techniques you provide, but are they really THAT interested? More often than not, clients would just want to see videos, graphics or illustrations about your service.

Chiropractic is a well-respected profession; therefore, professionalism must be reflected towards your website. Additionally, your call to action should be crystal clear. If you are familiar with A/B testing, it wouldn’t hurt making different models or variations of your website design, especially with what appears on your homepage. This is of utmost importance since prospective clients usually spend 5 seconds navigating a website before deciding whether or not they would buy their products or avail their services.

For chiropractors who just started their websites, it is never too late to improve your site’s layout and design. Here are three chiropractor’s websites that could help you in reinventing your business’ webpage.

  • Prospine Health

The black background of Prospine Health’s website shows that they are serious with what they are doing. The use of white and green texts complemented the site’s overall theme. Aside from the text layout and graphics, what’s striking about the site is the seal of approval at the lower left end of the homepage.

  • Purehealth Chiropractic and Rehab

Upon visiting their website, you will be greeted by pictures of smiling people, which gives you a sense that their patients are satisfied with the services they provide. Purehealth Chiropractic incorporated patient reviews and a Google Map of their business’ address. For barely 5 seconds of navigating their page, you’ll get to know almost everything about the uses of chiropractic and the company.

  • Midtown Chiropractic

What’s great about the website is how Midtown Chiropractic plays with the colours. Although they used shades that seemed monochromatic, it still gives a relaxing feeling that makes you want to call them right away. They also included on their homepage their doctors’ schedule, their business address, client reviews and subscription board.

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How Sex Sells To You Every Time You’re Online

Is it a basic reminder that blokes should not be sitting in front of screens typing their lives away? A sign that nature did not design men to be sedentary fat arsed typists? Why else would sexually tinged or tainted information, whether image or text, be so effective in arousing the male species? We should not be in this compromised situation, performing weak stuff by pushing buttons and endlessly communicating with other compromised individuals. Where is the glory and the physical challenge in working with computers? No wonder we constantly vague out and only return to our senses when we stiffen our resolve through some call to our stifled libidos.

How Sex Sells To You Every Time You’re Online

Of course, marketers, those keen students of human psychology, worked all this out a long time ago and have been exploiting it ever since. Computers are not sexy, especially not to blokes; they are little boxes with buttons and lights that go blink, blink, blink. The word processing computer may have been sexy to women, because they were the ones stuck in the typing pool buggering around with Typex. Men wanted action, not traction and being chained to the desk. The canny marketing expert thought to himself, what if we stick an attractive chick with big bazookas in the front line of selling stuff to do with computers?

Well, the rest is history of course with Pamela Anderson employed by Crazy Domains in Australia to sex up the Internet for men. It is a fact that men in meetings get bored with all the talking, talking going on. Talking is not action and men are hardwired for action, not for talking. Pornography is very big on the Internet; these images of sexual action have become man’s new best friend in lieu of the real thing. The virtual world of digital reality is the consolation prize that we have all been given in return for the rapacious exploitation of the planet’s resources by corporations that have forgotten why they wanted to make so much money in the first place.

From the very beginning marketers took the geeky child that was the computer and realised that ordinary folks would not buy these things if they did not associate them with pliable and spreadable females. Sex was beginning its move from the real to the virtual, from flesh to pixel, from sensual to conceptual. Sex sells, especially when you are not getting any.

 

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Corporate Bookmakers: The Cutting Edge of Digital Marketing

Having a business nowadays means that you have a website and an established online presence. Since a big number of the world’s population can access the Internet, business owners use this window of opportunity to market their product or service. Online gambling is no different. In fact, a research commissioned by the Victorian Responsible Gambling Foundation showed that online businesses employed over 200 marketing and promotional techniques to persuade gamblers to make a wager. Some even go to the extent of giving free bets to first-time punters. Moreover, the same study pointed out that Australian-based bookmakers proffered three times that of betting incentives of offshore operators. Among them, newcomer Crownbet presented the most number of ‘stimuli’ during the poll period.

Digital ‘Smooth-Talking’ Strategies

In 2014, Ladbrokes recorded a 45 percent increase on their digital profits 18 months after they applied a different digital strategy. This includes establishing a stronger social media presence, institution of a single betting wallet, partnering with a gaming software provider, and introducing their mobile sports book.

Betfair also implemented a digital transformation to further intensify their persuasion tactics. Aside from drawing more traffic to the site through PPC and Affiliate, the betting exchange platform made some changes on their landing page. These adjustments were based on the persuasion principles outlined in Robert Cialdini’s book. Betfair’s strategy is similar to an A/B Test; they tested some changes and determined which has higher clickthrough rate (CTR). Results showed that the Social Proof variation had the highest CTR.

The Power of Social Media

As shown by Betfair’s ‘experimentation’, social media proved to be a very important and effective marketing tool. For instance, Paddy Power has quite a number of followers on social media platforms such as Facebook, Twitter, Instagram and LinkedIn. The themes of their content mostly revolve on mischief, disruptive and controversy. Since they make a lot of social buzz due to their contents and ad campaigns, their followers across all their social media accounts are constantly increasing. This metric is one of the ways Paddy Power gauges the effectiveness and outcome of its digital strategy. In fact, Paddy Power is hailed as the top performing gambling site on social networks.

Social media is a gold mine of customer data. By employing Business Intelligence, businesses can get to the bottom of a customer’s betting behaviour or pattern. In turn, they will be able to come up with more compelling and successful marketing strategies.

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Natural Therapy Digital Marketing

Natural therapy is considered to be a niche service and as such, it can be a bit of a challenge for respective practitioners to draw the interest and attention of their target audience. The same can also be said when natural therapists decide to integrate their service over the internet by setting up their very own website to welcome guests and visitors alike on a regular day to day basis. What online options are there for natural therapists? Is it just websites or are social media platforms good for marketing too?

Natural therapists will want to draw as much attention they want from online users. A great place to start is the websites as well as the social media platforms. You will find quite a number of osteopathy clinics who have setup their very own website to welcome customers and guests. Websites are available for 24 hours a day and 7 days a week which makes them quite convenient to acquire. This in turn makes it relatively easy for just about anyone to get in touch with your products or services at any given time when the need calls for them to do so.

Social media platforms as mentioned earlier, also work relatively well in piquing the interest of your target audience. One of the main focuses of online marketing is dedicated in the social media aspect of advertising. The reason behind this can be attributed to the millions of active social media users that are engaged in this particularly platform. This is all the more reason why a huge number of companies today now have their very own social media profiles that are up and running regularly. These companies also oftentimes encourage their customers to follow their respective pages to receive the latest news and updates.

Aside from website and social media, natural therapist can also help bolster its overall online presence by looking into online directories. Having your services listed in natural therapy directories in the present often goes a long way in giving companies the much needed visibility and exposure they need to draw more interest and attention to their websites. As a result, people will not be having a hard time looking for your business over the internet during their search which helps save them a fair amount of resources in the process.

When people are looking for musco-skeletal disorders and other related keywords, the likelihood of you company showing up in the search results increases by a huge margin. All of this is made possible you consider integrating social media platform as well as online directories to your brand. It is good to hear that several marketing agencies today exists and are working hand in hand with their clients towards their respective online marketing campaigns. If you are looking for ways on how to do market natural therapy over the internet, they you may want to consider looking into these agencies today and they are more than willing to help you with your marketing endeavors.

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