How to Market Franchise Based Businesses

People, generally, choose to purchase a franchise based business, because of the marketing opportunities it affords them. A McDonalds or KFC has a much stronger brand in the marketplace than “Eric’s Hot Hamburgers” (with apologies to Eric, if this business name actually exists). A franchisee pays to be part of a successful and well-known business. He or she is buying a proven s...
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Still Crazy About Twitter? Here’s Five Industries That Are

  Journalists: Oh, you thought that this particular beast was now extinct did you. Well, yes true journalists are a rare breed, but there are plenty of mongrel hacks, still banging away at keyboards out there. Most often interbred with PR agents and publicists, the mongrel journo/blogger is still fond of Twitter for the access it provides to celebrities, sportspeople ...
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The Future of Digital Marketing & Social Media

Future of Digital Marketing & Social Media
Without a doubt, our future is digital. However, no one can tell exactly how the future of digital marketing & social media will affect the way we do business. It is a future only a top psychic can predict. That being said, the recent developments and innovations in technology resulted in an improvement in digital marketing. With all these constant changes and shifting proc...
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Cooking with Pixels and Bytes: Marketing Kitchen Renovations Online

The world wide web has been a blessing for us all in so many ways. In some sense, it is, as if we have been able to open up peoples’ minds and display them for all to see. Great concepts come to virtual life in technicolour glory. Multidimensional images that can be viewed from 360 degree angles inspire us. The education and training fields have been enhanced tenfold or more. B...
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Marketing Sex is a No-Brainer

Sex does sell. In fact, today’s advertisements are mostly sexual in nature. Commercials, billboards and print media explicitly display sexual images or give a hint of sexual undertone. In the digital world, marketing online sex shows seem to have become more prevalent. According to research, sex is an effective marketing tool. Incorporating it in your marketing strategy   is ...
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Technologies Driving Change in Australia

Technologies-Driving-Change-in-Australia
Humans have been inventing technology since the Stone Age. Our innate ability to invent technology is our defining characteristic. Technologies have been evolving over the years. Technologies are driving change  in education, health, banking, agriculture and almost all industry. There is hardly anything that is not changed by technology. Digital technologies have transformed th...
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Cutting Edge Chiropractic Websites

It is said that the next generation of cutting edge chiropractic websites are contemporary, responsive and can adapt to other technological viewing platforms. Like any health care businesses, a chiropractor’s website must be able to standout and make a good first impression. Moreover, your prospective clients should feel safe and assured about the services you provide through t...
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How Sex Sells To You Every Time You’re Online

Is it a basic reminder that blokes should not be sitting in front of screens typing their lives away? A sign that nature did not design men to be sedentary fat arsed typists? Why else would sexually tinged or tainted information, whether image or text, be so effective in arousing the male species? We should not be in this compromised situation, performing weak stuff by pushing ...
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Corporate Bookmakers: The Cutting Edge of Digital Marketing

Having a business nowadays means that you have a website and an established online presence. Since a big number of the world’s population can access the Internet, business owners use this window of opportunity to market their product or service. Online gambling is no different. In fact, a research commissioned by the Victorian Responsible Gambling Foundation showed that online ...
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Natural Therapy Digital Marketing

Natural therapy is considered to be a niche service and as such, it can be a bit of a challenge for respective practitioners to draw the interest and attention of their target audience. The same can also be said when natural therapists decide to integrate their service over the internet by setting up their very own website to welcome guests and visitors alike on a regular day t...
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