How to Market Franchise Based Businesses

People, generally, choose to purchase a franchise based business, because of the marketing opportunities it affords them. A McDonalds or KFC has a much stronger brand in the marketplace than “Eric’s Hot Hamburgers” (with apologies to Eric, if this business name actually exists). A franchisee pays to be part of a successful and well-known business. He or she is buying a proven s...
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Still Crazy About Twitter? Here’s Five Industries That Are

  Journalists: Oh, you thought that this particular beast was now extinct did you. Well, yes true journalists are a rare breed, but there are plenty of mongrel hacks, still banging away at keyboards out there. Most often interbred with PR agents and publicists, the mongrel journo/blogger is still fond of Twitter for the access it provides to celebrities, sportspeople ...
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