Promoting Your Council The Old-Fashioned Way

Town councils provide many services for residents, but often residents aren’t well informed about what they do. As a result, not a lot of people are able to benefit greatly from the services town councils offer to them. This however, should not stay this way as there are a number of ways in promoting town councils in a timely and effective manner. Let us look at some of the old-fashioned yet practical ways in increasing your overall presence to the community.

The old-fashion way of advertising your business still works relatively well while at the same time cost fairly cheaper and easy to accomplish. Town councils are able to help spread the word about the services they provide on a regular day to day basis by setting up a number of community programs putting them to good use. This includes activities such as rubbish removal. food festivals, education for the elderly or perhaps library services which both the young and old people alike will be able to take a part of. In addition, these types of programs are typically open to the public and even neighboring communities are able to take part with the activity as guests and are also encouraged to do so. Setting these community services up often attracts the attention of the media and other news related outlets. Having positive news that revolves around your town council is always a good thing especially since this helps contribute in increasing its overall presence.

The community programs listed above oftentimes provides take home giveaways to their participants. This can be a very good opportunity to share to them something that they will remember fondly as one of the contributors that made the event a success. You will not be finding any shortage of awesome giveaways to share to the community especially since gift stores in the present are abundant and they offer a variety of gift items up on a regular day to day basis to their customers. One important thing to note in sharing giveaways is to consider their size. You will need to take in mind the size of these items in order for your recipients to be able to carry them around with ease. Fridge magnets are still a cool idea and they work great as giveaways due to their relatively small sizes. As a result, you can purchase them in bulk and share them to the community with ease and convenience.

It is good to hear that a number of town councils are taking the necessary efforts in promoting their services to the general public. Social media has also contributed greatly in helping share and spread the news about town councils drawing the much needed attention from a huge number of online users. Town councils in the present should strive in making these types of programs more frequent to keep the interest and attention of the community intact while at the same time encourage them to join in the activity as well.


Expanding Your Web Presence: Directory Sites

Online websites are in constant need of expanding their web presence and as such, they take the necessary measures in order to make sure that they can be easily found by their target audience at any given time when the need calls for them to do so. One way of expanding your reach on Google is to ensure you have feature pages on directories such as the White Pages, Yellow Pages, Facebook, Yelp, True Local, Gumtree and Whereis for starters. Let us look at directory sites and what role they play in expanding your overall web presence.

Directories work like those old Yellow Pages or White Pages books you might have seen in several telephone books. Having your services listed in these types of books helps make your products very much accessible and easy to reach. This is the reason why customers back then who are looking for a particular brand often checkout the White or Yellow Pages to find what they need. However, with the advent of modern age and technology, directory sites have received its fair share of changes and innovations which allowed their list to be updated regularly providing timely and relevant information to online users in the present. As a result, more and more individuals are leaning towards the use of online directory sites during their search.

What’s left is for companies and businesses owners to integrate their products and services to these directory sites to be able to further expand their web presence to a much bigger scale or scope. This allows for an increased online web presence while at the same time makes it relatively easy for just about anyone to find your business in just a short amount of time.

As mentioned earlier, having feature pages on websites such as White Pages, Yellow Pages, Facebook, Yelp, True Local, Gumtree and perhaps Whereis all contribute in boosting your popularity. For example, Chargrill Charlie’s on Yelp is fairly popular and this is made possible with the help of their customers who have shared their experience to the restaurant. Indeed, aside from expanding your web presence with the help of directory sites, it is also relatively important to make sure to build up a positive reputation towards your online audience. This in turn will increase the likelihood of your customers making use of the products or services that you are providing to them in the present.

Several companies and business owners today were able to give themselves a head start with them integrating their services over the internet. The ACM Group in the White Pages is a fairly good example with the company expanding their reach to a people from around the world. Not only that, they have also setup and integrated a number of social media pages most notably their Twitter and LinkedIn profiles. As a result, search result about their group becomes very much refined which contributes greatly in avoiding any occurrence of discrepancies. Consider integrating your services to a number of directory sites today!


Horse Racing Digital Marketing: The Race Is On


The race is on as the power of horse racing digital marketing optimises the conversion process and makes reaching the goal easier. The goal is to foster understanding of horse racing among the general public, and introduce people to the fun and excitement of the game. The horse racing industry particularly the bookmakers and betting companies are now using digital marketing strategies to grow their fan base. Also, to disseminate and develop the equine culture. Marketers are given opportunity to engage more effective targeting solutions for better results offered by digital platforms. Horse racing digital marketing encourages more people to go racing and bet on their favourite horse.

Attracting targeted audience makes digital marketing more effective. Digital marketing strategies not only attract high volume of traffic but also identify potential players of high quality and value. Keeping abreast of the digital technology by developing new platforms offer consumers new experiences. Punters say that digital platforms and social media are equally important factors in driving them to online betting sites and trying free bookmaker bets. A good digital marketing strategy will generate buzz, boost brand awareness and improve revenue.  There are different digital marketing tactics you can use in your digital marketing strategy.  Here are a few ones I recommend:

Social media marketing
Social media including Facebook, Instagram, Twitter and even Pinterest can be used in your marketing efforts. Social networking sites are great platform to attract more people towards your business. Use your social media accounts for customer acquisition. You can also increase user engagement by connecting with customers on a consistent basis. Use promos, contest, video and informative post to foster real-time interactions with your visitors.

Content marketing
Digital marketing for the horse racing industry revolves around content marketing. Deviate away from loud advertising that people are accustomed to and develop a strategy that showcases your innovative persona. Increase engagement by creating quality content to be posted to social media or distributed to gambling review sites, blogsites and social bookmarking sites. Leverage authoritative racing sites by sending them quality articles or infographics related to horse racing to reach wider audience, .

Digital sales promotion
Online Lottery is a new way of integrating horse racing and gaming to a new audience of people who play lottery games. This marketing tactic can bring new fans to the races to enjoy the sport and its social aspects.

Email marketing
Properly planned email marketing campaign can attract potential customers in a cost-effective manner. Creative email with the right balance of text content and images can showcase betting services to different groups of punters in a fully personalized manner. Custom designed email campaigns can be a great online marketing tool for the horse racing industry.

Lead generation
Convince visitors to give their information and grow your email list by offering some value to them. It can be in the form of valuable advice or racing tips through ebooks, reports, blog posts, or videos. By doing even a small thing first you’ll influence visitors that you are a thought leader in your field. An effective lead magnet can gather more information about your potential customer. It can also bring them closer to becoming a quality lead. Use the information you gather to interact with your prospects as they progress through your funnel.

Search engine optimisation
Determine your important keywords to develop your keyword strategy. Inserting related keywords to quality content will help your website show up in search results. Being on top of the search results page leads to higher volumes of web traffic. Creating quality content, link building attracting leads are some of the most challenging task of SEO.  Ensure that your site is optimised for what your target audience is searching for, this is essential for an effective digital strategy.